Just as millennials like to purchase from companies that are sustainable and positively contribute to the world, they also like to work for companies that have positive missions. Any company in any industry can make a difference; it’s just a matter of thinking about what you want your company to represent and expressing it in a way that resonates with the talent you aim to attract. Here’s what we considered when we re-thought the Nation United mission:
• What Do You Do?: Your mission statement should be in line with what you do and make sense for your company. A manufacturing plant may be focused on customer satisfaction, team member safety, and sustainable operations in their field. A sales and marketing firm can focus on positive messaging, associate training and development, and being a constructive part of the community.
• Why Do You Do It?: You probably want to make money while running your company, but there are lots of other ways to do that, so why this way? Think of this in terms of how what you do makes things better for the people you work with, your customers, your region, and the world.
Once you have a clear and positive mission statement, share it with the entire team. When you’re looking for new talent, describe your mission statement and explain how it will apply and drive their everyday projects. Knowing that they’re making a positive difference for even one person can attract top talent to your team.
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